From Betty Boop to Blair Waldorf, New York City has inspired an ever-evolving history of fictional “It” Girls. Although the latest fille to make the list hasn’t been defying social distancing guidelines in covert downtown speakeasies or igniting Page Six scandals; she has been—much to our delight—regularly spotted around town.

Meet PhoebeNewYork, the charming and très fashionable alter ego of NYC-based artist Libby Schoettle. Phoebe has been popping up on boarded up storefronts and bus shelters throughout New York and across the globe, and stirring up quite a buzz. More than just a street-art phenomenon, she’s amassed over thirty-two thousand Instagram followers, collaborated with brands like Victoria Beckham Beauty, lululemon, and Rag & Bone, and will be the subject of a Canobie Films docuseries next year.

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